4 ways to gain an advantage

over the Florida property seller

1 - Buyers are at a DISADVANTAGE without a Buyer's Agent

  • When a seller wants to sell a property in Florida, they negotiate a commission rate and sign a contract with a Florida real estate agency – agreeing to pay a commission fee when the property is sold.   A property is considered "sold" at the final step in a real estate transaction, known as the closing, or settlement.

  • Once a buyer finds a property of interest on the Internet and calls the agent/agency listed for the property, the buyer is actually calling the seller's agent - ONLY interested in negotiating the highest price for the seller.

  • Seller's agents love to deal directly with a buyer, as buyers do not have the knowledge or gambits to negotiate the lowest price possible.

  • If the seller's agent can sell the property directly to the buyer, the seller's agent does not have to share the 100% commission fee with a buyer's agent.  Therefore, it is unlikely that a seller's agent would inform a buyer that they represent the seller. ​

  • When a buyer unknowingly deals with a seller’s agent, buyers incorrectly assume that they are being represented by the person they initially contacted (the seller's agent) - and are unaware that they end up paying a premium for their property. ​​

  • Buyers have an ADVANTAGE:

    • When they engage a buyer's agent upfront to exploit their search for a property, and represent them to interact with the seller's agent. 

    • A buyer's agent costs the buyer nothing - since a buyer's agent earns their income from commission fees paid by the seller at closing.

    • When their buyer’s agent only represents the buyer's interests and serves as intermediary with the seller's agent to negotiate the lowest price for the buyer.​

2 - Buyers are at a DISADVANTAGE without a REALTOR®

  • All Realtors® and real estate agents are licensed in the State of Florida, and both can serve as a buyer’s agent, however, only Realtors® are:

    • Certified to adhere to a 100-year-old Code of Ethics and Standards by the National Association of Realtors

    • Undergo rigorous, ongoing, supervised training which requires Realtors® to stay aware of real estate laws, trends and popular practices.

    • Only a Realtor® can use the title of Realtor® – real estate agents can ONLY use the title of real estate agent.

  • Only Realtors® have access to the MLS (Multiple Listing Service), which is the entire history for a property’s ownership, mortgage information, taxes paid, demographics, structure measurements and modifications, etc. ​

  • Buyers have an ADVANTAGE:

    • When their buyer’s agent is a Realtor® so both parties have their own agent – and there is equal and ethical representation.

    • When their Realtor®/buyer's agent has the unique ability to mine valuable nuggets from the MLS to negotiate an advantageous outcome for the buyer to pay the lowest possible price.

3 - Buyers are at a DISADVANTAGE without REALTOR.com®

  • Public real estate websites make their money by selling the contact information of potential buyers to real estate agents.

  • Once a buyer finds a property of interest and contacts a real estate website for property details, the website then sells the buyer’s contact info to real estate agents that previously subscribed and agreed to pay for the leads.

  • The more agents that a real estate website can sell leads to – the more money the website makes.

  • Real estate agents are happy to buy leads, so they can immediately call the buyer – attempt to become the buyer’s agent – and earn a piece of the pie, the 100% of commission that the seller pays when a property closes.  Unfortunately, innocent buyers receive a lot of calls the same day after giving up their contact info.  Even worse, some websites have false advertising – aged listings of properties already sold – used as bait and switch tactics.  Inaccurate data is also a problem.

  • Realtor.com® is the leading website in the U.S. with 40 million visitors each month – from nearly 800 local and regional Multiple Listing Services (MLS) across the U.S. – in a database of 4 million+ homes FOR SALE – updated every 15 minutes – providing consumers with the freshest listings and highest level of integrity for content available online.

  • Buyers have an ADVANTAGE:

    • When they engage a Realtor® at the beginning of their search to be their buyer's agent.

    • When they or their buyer's agent finds a property that they like and the buyer's agent contacts the seller's agent for property details, questions and negotiations.

    • When buyers only search properties FOR SALE on Realtor.com® – and contact their buyer's agent when they find a property of interest.

4 - International Buyers are at a DISADVANTAGE without a CERTIFIED INTERNATIONAL PROPERTY SPECIALIST

  • Global transactions are significantly different and more complex than domestic deals - from currency issues and financing - to visa, legal, accounting and tax laws.

  • The CERTIFIED INTERNATIONAL PROPERTY SPECIALIST (CIPS) is the only international designation for Realtors that have completed the coursework and demonstrated considerable experience in global business.

  • A CIPS Realtor is the premier global real estate designation awarded by the National Association of Realtors to a Realtor® with extensive global knowledge and advisory expertise for foreign buyers.

  • International buyers have an ADVANTAGE:

    • When their CIPS assists in understanding the many differences between real estate transactions in their country.

    • When their CIPS helps to avoid surprises that can arise from U.S. laws, accounting, taxes, zoning, health codes and environmental regulations enforced at the federal, state, and local community levels.

Contact Us:

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+1-800-239-0867

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+1-800-239-0867

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Silver International Realty

55 Southeast 2nd - Suite 206

Delray Beach, Florida 33444 USA

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